AERIE VIEWS LEADERSHIP FRAMEWORK

Performance Review Guide

The twelve competencies, their definitions, and the behaviors to look for when you write a performance review.

Download the PDFA 2-page PDF you can print or share.
How to use this guide
  1. Pick the competencies that matter most for the role. Most reviews focus on four to six, not all twelve.
  2. Name the behavior, then give an example. Describe what happened, what the person did, and the result. Use the words in the tables so the feedback lines up with the framework.
  3. Cover both columns. Note the strengths to keep building on and one or two behaviors to work on next.
  4. Describe what you saw, not who they are. Write about behavior during the review period, not personality or intent.

Customer means anyone who relies on the person's work: clients, patients, students, colleagues on other teams, or the next person in the process. Leader means anyone who takes ownership on a team, whether or not they have the title.

DIMENSION 1 Trust & Connection The Environment Leaders Create

01Psychological Safety & Managerial Courage

Makes it safe for others to share hard truths, and has the courage to raise problems and friction early and directly, including with people who have more authority, with empathy and firm boundaries.

Ineffective behaviorsEffective behaviors
  • Reacts with anxiety or hostility
  • Practices conflict avoidance
  • Lacks discernment
  • Sugarcoats hard realities
  • Appeases positional authority
  • Lets things drag on
  • Addresses friction early
  • Absorbs panic with composure
  • Delivers clear, empathetic feedback
  • Fosters healthy conflict
  • Exercises discernment
  • Enforces firm standards
  • Makes tough calls with dignity
  • Challenges respectfully
  • Puts values over expediency

02Customer Focus & Compliance

Keeps the needs of the people who rely on your work at the center, while holding firm to the ethical, legal, safety, and quality standards that protect them.

Ineffective behaviorsEffective behaviors
  • Erodes support to cut costs
  • Rationalizes delivery gaps
  • Applies one-size-fits-all
  • Treats compliance as an obstacle
  • Leaves customers in the dark
  • Builds in a vacuum
  • Taps customers for innovation
  • Tailors to segments
  • Reduces customer effort
  • Enforces breakdown protocols
  • Sees AI's potential for customers
  • Measures real resolution
  • Compliant by design
  • Stays transparent with customers
  • Does what's right under pressure

03Personal Brand & Networks

Builds genuine relationships and a credible reputation, inside and outside the workplace, that earn trust and open doors for themselves and the team.

Ineffective behaviorsEffective behaviors
  • Works in a vacuum
  • Networks transactionally
  • Treats reputation as PR
  • Avoids internal alliances
  • Stays invisible
  • Hoards connections
  • Builds cross-functional alliances
  • Nurtures outside connections
  • Practices reciprocity
  • Offers a clear point of view
  • Stays consistent
  • Intentional visibility
  • Imports proven practices
  • Creates visibility for others
  • Resourcefulness
DIMENSION 2 Strategic & Cognitive Strengths How Leaders Think

04Conceptual Thinking

Pulls together information from different sources, makes complex problems simpler, and spots connections others miss.

Ineffective behaviorsEffective behaviors
  • Tries to be a lone genius
  • Gets stuck in maintenance mode
  • Acts like an ungrounded dreamer
  • Dismisses detail-oriented people
  • Causes constant scope creep
  • Puts band-aids on deep wounds
  • Finds the underlying pattern
  • Rallies group ideation
  • Thinks through the domino effect
  • Translates altitude into steps
  • Reframes the problem
  • Protects the team's future
  • Moves beyond status updates
  • Connects daily work to the bigger picture
  • Balances vision with reality

05Strategic Agility & Intuition

Notices signs of change early and adjusts plans based on evidence and foresight, not last-minute urgency, while keeping what matters most steady.

Ineffective behaviorsEffective behaviors
  • Hands down rigid, solo plans
  • Limits input to day one
  • Pivots randomly
  • Acts like a know-it-all
  • Hides risks
  • Waits for 100% certainty
  • Invites ongoing input
  • Reads early signals
  • Acts on 70% of the information
  • Changes direction based on facts
  • Manages risks as a team
  • Stabilizes crises collaboratively
  • Shows the work
  • Welcomes feedback on direction
  • Keeps core anchors stable

06Information Seeking & Active Listening

Asks good questions and listens closely, tracing problems to their causes and checking assumptions with the people closest to the work.

Ineffective behaviorsEffective behaviors
  • Relies on filtered reports
  • Stops at the surface
  • Dismisses inconvenient signals
  • Assumes instead of verifying
  • Listens to respond, not to learn
  • Never closes the loop
  • Goes to the front line
  • Builds listening channels
  • Asks how others do it better
  • Asks second- and third-level questions
  • Challenges confirmation bias
  • Verifies before concluding
  • Summarizes and confirms
  • Adapts plans
  • Closes the loop
DIMENSION 3 Execution & Operational Excellence How Leaders Deliver

07Execution

Turns goals into results by setting clear priorities, making sure each piece of work has an owner, and keeping progress moving.

Ineffective behaviorsEffective behaviors
  • Treats everything as urgent
  • Operates as a hands-off dreamer
  • Micromanages
  • Tolerates missed commitments
  • Hides bad news
  • Clings to manual work
  • Paints a vivid picture
  • Connects short-term to long-term
  • Defines what not to do
  • Assigns single owners
  • Keeps predictable routines
  • Automates the routine
  • Clears friction
  • Holds firm, fair accountability
  • Protects focus

08Cross-Functional Efficiency

Keeps work moving smoothly between people and teams, with clear handoffs, input from those affected, and good judgment about when to involve others and when to move ahead.

Ineffective behaviorsEffective behaviors
  • Shows "not invented here" bias
  • Acts in a self-serving silo
  • Tolerates obstruction
  • Lobs last-minute demands
  • Mislabels healthy boundaries
  • Leaves handoffs vague
  • Solicits feedback early
  • Listens with an open mind
  • Defines cross-team processes
  • Addresses defensive resistance
  • Reframes valid resistance warmly
  • Respects partner bandwidth
  • Communicates proactively
  • Celebrates shared wins
  • Learns together

09Organizational Capability

Builds a team and ways of working that last, by developing people, sharing knowledge, improving how work gets done, and preparing for the roles and changes ahead.

Ineffective behaviorsEffective behaviors
  • Creates aimless development plans
  • Withholds tools
  • Tolerates low performance
  • Lacks empathy
  • Typecasts and hoards talent
  • Fails to build for the future
  • Plans for future roles
  • Coaches with the competencies
  • Plans for AI-driven change
  • Supports people through life changes
  • Builds inclusion
  • Addresses low performance
  • Documents and cross-trains
  • Automates routine work
  • Builds succession
DIMENSION 4 Innovation & Adaptability How Leaders Evolve

10Innovation

Encourages new ideas and small experiments, while keeping clear plans, stopping points, and honest learning in place.

Ineffective behaviorsEffective behaviors
  • Starts without a plan
  • Operates without checkpoints
  • Takes reckless gambles
  • Outsources core thinking
  • Uses overly optimistic numbers
  • Engages in "innovation theater"
  • Plans before building
  • Sets regular checkpoints
  • Sets clear kill criteria
  • Tests with customers
  • Invites dissent
  • Greenlights well-reasoned bets
  • Involves stakeholders early
  • Resources big bets properly
  • Learns without blame

11Change

Stays calm and flexible when things shift, makes sure changes actually take hold, and lets go of what no longer works before a crisis forces it.

Ineffective behaviorsEffective behaviors
  • Engages in change theater
  • Mismanages shifts in who does what
  • Mishandles endings
  • Leaves changes disconnected from plans
  • Freezes under ambiguity
  • Transmits panic
  • Adapts personally
  • Checks in on people
  • Updates plans explicitly
  • Moves quickly in a disruption
  • Stays composed
  • Prepares for risk
  • Fixes the work, not just the label
  • Paces change
  • Acts before a crisis forces it

12Passion for Learning

Keeps learning on purpose, staying curious about new ideas, changes in their field, and AI, and helps others on the team grow too.

Ineffective behaviorsEffective behaviors
  • Stops learning
  • Dismisses new technology
  • Engages performatively
  • Wastes touchpoints
  • Stays in a comfort zone
  • Keeps learning to themselves
  • Makes regular time to learn
  • Keeps pace with AI
  • Uses AI to learn faster
  • Asks foundational questions
  • Admits knowledge gaps
  • Learns from every encounter
  • Connects ideas across fields
  • Updates mental models
  • Shares what they learn

© 2026 Aerie Views LLC · aerieviews.com · For more on each competency, see the Aerie Views Leadership Framework Reference Guide.